B2B SaaS: comparison pages and AI citations for category prompts
Growth engagement focused on commercial pages competitors already won: vs pages, alternatives, implementation guides, and citation-ready proof so both Google and AI assistants could recommend the product.
Client: B2B SaaS (HR / ops category)
Keywords in Google top 3
Before
3 / 28
After (day 90)
19 / 28
Organic demo requests / month
Before
~11
After (day 90)
~34
Comparison pages indexed
Before
0
After (day 90)
6
AI shortlist mentions (tracked prompts)
Before
1 / 20
After (day 90)
9 / 20
The challenge
Product-led content ranked for brand and docs, but category buyers searched “best X software”, “X vs Y”, and asked ChatGPT for shortlists. Competitors owned those surfaces; the marketing site had no comparison architecture and weak entity clarity.
What we did in 90 days
- ✓IA rebuild: use-cases, comparisons, alternatives, pricing clarity
- ✓8 commercial SEO pages mapped to buyer prompts
- ✓Source-backed stats, customer proof, and FAQ schema
- ✓llms.txt + clear product entity on key templates
- ✓Digital PR for 2 third-party roundups
- ✓Bi-weekly AI visibility audits on category prompts
AI / AEO visibility
Before
Almost never in ChatGPT category shortlists
After
Named in 9 / 20 tracked prompts; cited help center + comparison URLs in several Perplexity answers
Keyword focus
Scope was agreed in writing before day 1. Representative themes:
“The comparison pages paid for the engagement. Google and the AI tools started using the same language we finally put on the site.”
Get the same system in 90 days.
Fixed price. Agreed keywords. Top-3 on 90% or we keep working free. AI visibility included in the model.
Start your 90 days