Dubai clinic: top-3 local keywords and AI-ready service pages in 90 days
Rebuilt a thin brochure site into a local SEO + AEO system: service pages, doctor proof, GBP, reviews process, and answer blocks for patient questions — then tracked Google and AI visibility weekly.
Client: Multi-doctor private clinic (Dubai)
Keywords in Google top 3
Before
1 / 22
After (day 90)
18 / 22
Organic enquiries / month
Before
~4
After (day 90)
~19
Indexed service pages
Before
2
After (day 90)
11
GBP profile completeness
Before
Partial
After (day 90)
Full + weekly posts
The challenge
The clinic ranked for its brand name only. High-intent searches (specialty + Dubai, “best clinic for X”) went to larger hospital groups and directory sites. The website had weak service pages, almost no schema, and no path for AI engines to cite clear answers.
What we did in 90 days
- ✓New 10-page site structure: services, doctors, FAQs, locations, proof
- ✓Keyword set locked to 22 high-intent patient queries (agreed in writing)
- ✓Google Business Profile rebuild + review collection workflow
- ✓MedicalEntity / LocalBusiness / FAQ schema and llms.txt
- ✓Comparison and condition pages with direct-answer blocks for AEO
- ✓Weekly ranking + AI visibility checks on buyer prompts
AI / AEO visibility
Before
Brand rarely named on category prompts in ChatGPT / Perplexity samples
After
Mentioned on 6 / 15 tracked patient prompts; own domain appearing in citation samples for 2 service topics
Keyword focus
Scope was agreed in writing before day 1. Representative themes:
“We finally had one team owning the website, Google, and the AI side — not three retainers and no finish line.”
Get the same system in 90 days.
Fixed price. Agreed keywords. Top-3 on 90% or we keep working free. AI visibility included in the model.
Start your 90 days