UK trades company: from zero map pack to booked-out service areas
Standard 90-day build for a trades operator: fast local site, service-area pages, citations, review engine, and emergency-intent content that converts calls — not blog volume.
Client: Licensed plumbing & heating company (UK)
Keywords in Google top 3
Before
0 / 14
After (day 90)
12 / 14
Map pack appearances (tracked)
Before
Rare
After (day 90)
Consistent in 3 core postcodes
Qualified calls / week
Before
~6
After (day 90)
~21
Review count (Google)
Before
9
After (day 90)
47
The challenge
Ads were expensive and stopped when budget stopped. The old site was a single page with no service areas, no proof, and no structured data. Competitors owned “emergency plumber + city” queries.
What we did in 90 days
- ✓5–7 page site: home, services, areas, reviews, contact
- ✓Service-area landing pages with unique NAP-consistent content
- ✓Citation cleanup + 30+ relevant local listings
- ✓Review request automation after completed jobs
- ✓Emergency and pricing FAQ answer blocks for AEO
- ✓Call tracking on primary conversion number
AI / AEO visibility
Before
Not present in AI shortlists for local plumbers
After
Appears in sample Perplexity answers for 2 core area queries when local intent is strong
Keyword focus
Scope was agreed in writing before day 1. Representative themes:
“The guarantee mattered. We knew what “done” looked like on day 90.”
Get the same system in 90 days.
Fixed price. Agreed keywords. Top-3 on 90% or we keep working free. AI visibility included in the model.
Start your 90 days